First-ever TV ads for cannabis products set to air



For the first time, ads for products made from cannabis sativa are running on national TV.
What's more, they're running on some of the most family-friendly, mom-and-pop networks around.


OxygenLifetime Movies and BBC America are just a few of the outlets running a 30-second commercial advertising the natural health company Palmetto Harmony, which makes oils, vape cartridges and capsules filled with CBD.
"We're hoping there's a lot of buzz around this, that people will see these commercials and see that it's not an evil weed," the mom behind Palmetto Harmony, Janel Ralph, said.
Federal regulations say no illegal product can go on TV.
Since weed is illegal federally, it's been banned. Cannabrand nearly ran a vape pen ad on local TV two years ago, but it was pulled at the last minute. (Veedverks almost sponsored a NASCAR team, but it was nixed at the eleventh hour.)
But CBD exists in a legal gray area, neither clearly legal nor clearly illegal. Hence this ad.
Janel's daughter Harmony, an 8-year-old girl with dark hair and soft eyes, probably won't realize that her name is on national TV tonight.


Born with a rare genetic condition, a layer of her brain didn't develop, and she's non-verbal and non-mobile. Worse, she suffered for years from hundreds of seizures a day.
Pharmaceutical drugs helped little.
Then, a virtual miracle: hemp oil full of CBD, her mom found, reduced her seizures by 90 percent. Thousands of kids with seizures have found similar relief.
This discovery lead Janel to create her company to produce reliable, pure CBD products, and name it after her daughter and her state, South Carolina, the Palmetto State.
As cannabis is changing its public face from edgy to mainstream, this commercial is as wholesome as Harmony's story, built to fit in perfectly with Lifetime's movie this evening, "Nanny for Christmas."
There's no dreds. No rasta music. No fan leaves.
It's a middle-aged couple on bikes, a soldier in front of a flag and a healthy labrador on a beach, frollicking. A voiceover — smooth and calming, like an ad for Dove Soap — says "We make all-natural, organically grown wellness products for the entire family." Never do they mention the words "cannabis" or "hemp."


Only if you look closely at the products' labels might you notice, "Cannabinoid rich hemp extract."
Cannabis is upscale now. It's practically the planty version of L'Oreal or Lindt chocolate truffles.

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